On Thursday’s conference call, Snap Chief Business Officer Jeremi Gorman summed up the opportunity succinctly: “Brands really needed to find a replacement for malls and for showrooms.” (There’s also Snap’s latest attempt at AR-powered eyeglasses, its Spectacles, which it announced at a company conference in May.
But Snap sees a bigger role for AR and aims to create tech that would allow people to shop virtually, perhaps seeing themselves in a shirt or how a chair would look in a home. How Snapchat Is Making Its Comeback As bigger and better social media channels emerged like TikTok the world thought Snapchat was dead. Snapchat statistics show that it has approximately 293 million daily active users with 4 billion snaps shared per day. Right now, Snap’s AR mainly allows users to add photo filters and overlay images to their messages, and some 200 million users engage with Snap’s AR tech each day, the company says. To keep gaining users, Snap has placed a great deal of emphasis on augmented reality and Spotlight, its TikTok competitor. To harken back to the Bad Old Days: When Snap reported second-quarter results in 2018, its data showed it was losing users, a 1.5% decline to 188 million. How To Delete An Account: Given that the point of Snapchat is spontaneity, the process for account deletion is among the quickest, simplest in the world.
The company had 293 million such users in the second quarter, a 23% rise. Another all-important number-daily active users-also significantly increased.
0 kommentar(er)
